The Benefits of Facebook Recruiting
June 18th, 2019 Written by: Masterson Staffing Solutions
Mostly when people think of Facebook, they think of a platform for sharing and communicating with family and friends. While yes, it is part of “social” media, Facebook can serve other purposes as well, that often get overlooked. Searching for and hiring for a job can be one of those purposes. Facebook can provide a surprising number of benefits for both job seekers and hirers.
Facebook Benefits for Job Searchers
Because it is a social platform, Facebook is a great way to build networks and highlight them for potential employers. You can find hundreds of groups pertaining to any industry, in which you can learn new things and meet new people. These connections themselves can lead to opportunities through networking. It is important, however, to be careful when joining groups. You do not want to be involved with one that can be seen as discriminatory or negative in some way.
We’ve all seen people post photos and videos of their children and families. However, you can also use Facebook to show off your work. You can create a separate page for your work, so that others can visit and you can show it off. It makes it an easy way for employers to see what you can do.
We live in an age where it’s easier than ever to connect with people, companies and organizations that may have been unreachable in the past. If you are interested in joining a particular company, you can like their page, interact with posts and get a really good sense of what the company is all about. It can show your commitment to the company itself and also give you a better sense if you would be a good fit for them.
Today social media skills are almost as important as customer service and people skills. Your Facebook page can allow potential employers to see how you use social media and how you interact with others. They can get an idea of your personality and whether that personality will fit for promoting their brand or simply fit as part of the team.
For freelancers, Facebook can provide aspects to countless new employers. Anyone can advertise on Facebook, not just major companies. This evens the playing field and allows smaller outfits and freelancers to carve out a space in a crowded marketplace.
Facebook Benefits For Employers
One of the most obvious benefits of Facebook for employers is that it is another method to get the word out about job openings. The platform has a job board features and ads can be targeted to specific demographics. The more candidates a company gets, the better the chances that it will get a great employee. There are over a billion people who use Facebook and now employers have access to as many of them as they deem necessary. There is no longer any need for them to be limited to local job boards and advertisements. Talent can be pulled from essentially anywhere in the world.
As those who have grown up completely in the internet age make up more and more of the workforce, they notice if companies are not using social media properly. Using Facebook as a job recruitment tool can help a company look modern and up to date. This can make it more attractive to job seekers.
The social aspect of Facebook allows for job postings to be shared far and wide. Not only that, but referrals are much easier. People who see the job ad and think it might be appropriate for a friend or family member, will send it to that candidate or tag them in the comments. Current employees can also help spread the word as never before by sharing with their contact lists and industry groups.
We are in an age of connection and personalization. Facebook is great for companies who are looking to hire because it allows them to connect with people anywhere in the world. In the past, job seekers used to mail or email a resume and hope to hear something. Now, there is a more direct connection between seeker and employer, which benefits both in equal measure.
At Masterson Staffing Solutions, our recruiters utilize Facebook to gain insight into our candidates’ skill levels. This enables us to find qualified candidates faster and at a much lower cost. Don’t hesitate to contact us online or by phone to learn more!