Masterson Staffing Solutions

What is Social Recruiting?

May 21st, 2019 Written by: Masterson Staffing Solutions

Social recruiting refers to the process of using a social media network to recruit potential talent. The most commonly used social platforms in social recruiting are Facebook, Twitter and LinkedIn. The most popular social recruiting websites – such as blogs, forums and job boards – are Glassdoor, Indeed and Monster. Utilizing these channels should be part of any recruitment marketing campaign.

Social Recruiting has become a vital part of recruitment marketing.

The most commonly used platform is LinkedIn. Nearly 64 percent of companies report using it for digital recruitment, whereas 41 percent use Facebook and 29 percent use Twitter.


LinkedIn has widespread job listings, and it can help businesses and job seekers alike make crucial business connections. There are several recruiting tools available that help businesses track and manage potential talent. Employers have the option for synchronizing searches, securing desirable profiles and notes about each applicant.


Facebook allows employers to fill specific positions with a variety of hiring simulations such as seasonal recruiting, recent graduate hiring or new, more niched recruitment. Today it’s rare for businesses not to have a Facebook page. Through Facebook, businesses can easily engage with job seekers in a more direct manner. Job seekers value this and often desire to work for companies that follow a personal approach.

For job seekers, following or liking the Facebook page of a business they’re interested in working for will help them interact with the company. In addition, this will allow them to receive updated information on company hiring events, job openings, and more.


Twitter, on the other hand, is a great tool to build connections and attract the right candidates. An increasing number of professionals use the platform for networking. With a quick tweet, you can open the door to endless possibilities. Hashtags offer a great way for a business to increase its visibility to job seekers. Businesses can also ask employees to share available job opening within their social media circles.

Across all industries, the majority of the market has yet to tap into social recruiting’s potential. Social recruiting is highly advantageous for any hiring company, as recruiters have a way to engage more directly with potential candidates than they ever have in the past. It allows the employer to build brand perception and awareness through a more personal approach and increase the number of referrals and traffic to its job postings. Social media simplifies the job searching process for candidates as well.

At Masterson Staffing Solutions, our recruiters utilize social media channels such as LinkedIn and Facebook to gain insights into our candidates’ skill levels. Social recruiting enables us to find qualified candidates faster and at a much lower cost. Don’t hesitate to contact us online or by phone to learn more. We look forward to hearing from you!

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